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Two ways to respond
Both cover every step, from the day the letter arrives to the day it’s settled.
- What the letter claims and demands, in plain words
- Your deadline and options, checked against your state’s law
- Replies, counter-notices and your own cease and desist letters
- Settlement, coexistence and license agreements
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What we
see go wrong
Easy to avoid before you reply. Hard to undo after.
Running your brand without a registered trademark, or in the wrong name
Three owners we helped had to file or fix paperwork in the middle of a dispute. One had filed in their own name before the LLC existed.
Letting the deadline slip by
One founder had seven days to answer a national law firm. Every day spent waiting comes out of your reply.
Selling goods or designs without checking who owns them
Factory artwork and authentic resale both drew takedowns. A counter-notice doesn’t settle who owns the design.
Replying in a panic
One store apologized within hours and admitted “selling” goods it may never have sold. A first reply is hard to take back.
Leaving part of the letter unanswered
One store’s reply said nothing about the demand for its finances and suppliers. The other side’s lawyers notice what you skip.
Using another brand as a label instead of a description
A platform’s name inside a sentence is far safer than in a headline or a logo.
Putting a law firm’s name on a letter it didn’t write
One call to the firm, and the letter loses all its force.
Trusting a generic AI’s read of your trademark plan
One founder pasted in another AI’s analysis that called their letter of protest pointless. It missed their actual grounds.