Respond to a cease and desist.
See what they can really demand. Reply without admitting anything. Settle it in writing. Loop in a lawyer to guide you.
From the first letter to settled
Inhouse guides every step, from the first read to the final signature.
See what the letter really claims
- Every claim, demand and deadline in the letter, in plain words
- Your real deadline, and a short reply asking for more time
Find out if their claim holds up
- Trademark, copyright and trade secret claims, checked against your facts
- Whether the sender actually owns the rights it’s claiming
Reply without giving anything away
- A firm, calm reply built on what the letter actually claims
- Rebrand timelines and DMCA counter-notices, on your terms
Settle it and protect your brand
- Settlement, coexistence and license agreements
- Trademark filings and your own cease and desist letters
Pricing
Two ways to respond
Both cover every step, from the day the letter arrives to the day it’s settled.
- What the letter claims and demands, in plain words
- Your deadline and options, checked against your state’s law
- Replies, counter-notices and your own cease and desist letters
- Settlement, coexistence and license agreements
Legal services
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What we
see go wrong
Easy to avoid before you reply. Hard to undo after.
Replying in a panic
One store apologized within hours and admitted “selling” goods it may never have sold. A first reply is hard to take back.
Letting the deadline slip by
One founder had seven days to answer a national law firm. Every day spent waiting comes out of your reply.
Leaving part of the letter unanswered
One store’s reply said nothing about the demand for its finances and suppliers. The other side’s lawyers notice what you skip.
Selling goods or designs without checking who owns them
Factory artwork and authentic resale both drew takedowns. A counter-notice doesn’t settle who owns the design.
Running your brand without a registered trademark, or in the wrong name
Three owners we helped had to file or fix paperwork in the middle of a dispute. One had filed in their own name before the LLC existed.
Putting a law firm’s name on a letter it didn’t write
One call to the firm, and the letter loses all its force.
Results
Real examples of how we’ve helped owners answer their letters.
An app founder answered a national law firm in a week.
The letter claimed her exam-prep app infringed the group’s copyright and trademark. She checked and found none of their study materials in it, and had the one old reference removed. Inhouse drafted a reply that disclaimed any affiliation, called the past reference descriptive and said it was removed voluntarily, without admitting any liability. When a line in the draft overstated her sources, Inhouse corrected it. In a letter to a law firm, every fact has to be true.
7 days
to answer a national law firm
Reply sent with zero admissions of liability
Accused of selling counterfeits, a store apologized within hours. Inhouse found the two lines that gave too much away, and showed them their genuine goods were legal to resell.
A nonprofit got a payment demand over a celebrity photo on its blog. Inhouse drafted a reply asking for proof of ownership first.
We flagged two lines that gave away more than they needed to, “selling” and “full responsibility,” plus the demand for their finances and suppliers that they hadn’t answered. We also explained the protection for reselling authentic goods.
We drafted a reply that disclaims any affiliation, calls past references descriptive and says they were removed voluntarily, without admitting any liability.
It depends on whether the rights were properly transferred. Without a clean chain of title, the new LLC may not have standing.
We laid out the options: a coexistence agreement, a rebrand timeline on good terms, or a challenge to their registration. Then we drafted a reply asking for 30 days to consult counsel.
We explained their two theories, confusion and dilution, and pulled trademark board cases the brand had won and lost, so the owner could see where the logo fits.
We showed where the name can appear as a description inside a sentence rather than as a label, and added a short disclaimer near the top and a longer one in the footer.
We identified the filer and its live registration, and explained that the real question is who owns the artwork bought from a factory. If it’s theirs, reposting is still risky.
We amended the application to the new LLC and recorded the assignment with the trademark office for about $40.
We built the letter on trademark, copyright and unfair-practices claims, and asked whether the name is registered.
We built the letter on the signed covenant under Florida’s restrictive covenant statute, with his website screenshot and a screen recording as exhibits.
Related documents
Cease and desist response
Answer their claims without admitting anything.
Request for more time
Ask for 30 days to get advice.
DMCA counter-notice
Ask the platform to restore your listing.
Settlement agreement and release
Close it out in writing.
Coexistence agreement
Share a name without stepping on each other.